Everlast Worldwide Inc. to Introduce Watches in Mexico
Everlast® Worldwide Inc.
(Nasdaq: EVST), manufacturer, marketer and licensor of sporting goods and
apparel under the Everlast brand name, today announced that it has expanded
its relationship with Slace, S.A. de C.V. of Anahuac, Mexico by signing a
licensing agreement for the launch of Everlast-branded watches in Mexico.
Slace currently serves as Everlast’s licensee for athletic and casual footwear
and men’s and women’s underwear in Mexico. Watches produced by Slace will be
sold through department, watch and jewelry stores.
George Q Horowitz, chairman and CEO of Everlast Worldwide Inc., said, “Our
licensing program continues to gain momentum. We are experiencing an
expansion of our relationships with existing licensees, indicative of the
success they are enjoying with the Everlast brand name as well as its
universal appeal. We continue to demonstrate that the Everlast brand
possesses tremendous staying power and versatility in terms of its
applicability to various product categories.”
“The Everlast brand continues to enjoy a high degree of consumer
recognition and awareness in Mexico, built in large part by the brand’s
tremendous heritage,” said Yulek Weingers, Slace president. “Our initial
Everlast products were a resounding success with consumers and have emerged as
mainstays in their respective categories. Given our considerable experience in
the watch market, we expect that Everlast watches will enjoy a warm reception
from consumers.”
More: prnewswire.com
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