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Since easing of trade barriers, Mexico cashing in

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Since easing of trade barriers, Mexico cashing in

Like big goose eggs the color of money, avocados slide down the conveyor belt at Gerardo Perez’s packing plant to be sorted, boxed, then loaded onto trucks for the caravan north to the U.S. market.

“Business has never been so good,” said Perez, co-owner of Avocado Export Co., a modern low-rise packing house dwarfed by surrounding fruit trees.

Perez’s crop is but a trickle in a river of avocados flooding the United States from Mexico, where exports have more than doubled in volume this year over last as growers finally attain unimpeded entree to the U.S. market after eight decades of barriers. Many packinghouses are working multiple shifts to feed U.S. demand. It is growing 15 percent a year.

“It is going to remain this way,” Perez said. The opening of the U.S. market “has changed the industry for good.”

So sure are Perez and partner Miguel Torres of a continuing bonanza that they hired 20 additional workers this year — a 50 percent bumping up of the payroll — and invested $4 million in a computerized sorting system to more efficiently box their Señor Avo brand of fruit.

More: chron.com

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