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Mexico, U.S. reach tequila agreement

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U.S. liquor bottlers took a shot at Mexican tequila and won.

Tequila trade talks ended on Tuesday with Mexican officials agreeing to allow U.S. distributors and bottlers to continue importing the libation in bulk for bottling later in the United States.

Nearly two years ago, Mexican government officials accused U.S. bottlers of adding lower-cost alcohol and selling the blend as “tequila.” They threatened to require that the spirit be bottled in one of the five Mexican states that make up the tequila region. It’s in these states of Jalisco, Guanajuato, Nayarit, Michoacan and Tamaulipas where the blue agave plant is cultivated to make the potent drink.

But U.S. groups such as the Distilled Spirits Council of the United States objected to the Mexican government’s prohibition, calling it a violation of the North American Free Trade Agreement.

And the regulation would have caused a hangover in the U.S. bottling industry, because 73 percent of the $400 million worth of Mexican tequila imported in 2004 was shipped in bulk form.

“We have resolved this important trade challenge in a way that ensures U.S. bottlers will have continued access to bulk tequila,” U.S. Trade Representative Rob Portman said after he and Mexican Secretary of Economy Sergio Garcia de Alba signed a tequila agreement on Tuesday in Washington.

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