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Wal-Mart heads off rivals in small town Mexico

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Wal-Mart heads off rivals in small town Mexico]

Wal-Mart is stepping up its expansion strategy in Mexico to focus on smaller towns in a move that could help it gobble up more of the fragmented retail market, despite new offensives by competitors.

This week the huge retailer, known as Walmex (WALMEXV.MX: Quote, Profile, Research) in Mexico, said it boosted its expansion program to open 90 new stores this year, 20 more than first planned, an increase of 14 percent in sales floor space, much of it outside major cities.

The additional 20 stores were already included in the company’s 2005 capital expenditures program of 8.2 billion pesos, or about $764 million, UBS said on Friday.

“They had not disclosed this to the market earlier because the stores were part of a test involving the launch of smaller Bodegas and Supercenters to serve smaller cities,” UBS said in a report after consulting with company executives.

“The company has been very happy with the profitability shown by the prototypes of the smaller stores, which led them to officially add those to their 2005 expansion program.”

Officials at Walmex, owned by Wal-Mart Stores Inc. (WMT.N: Quote, Profile, Research), declined to comment to Reuters.

More: today.reuters.com

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